About Video
A butterfly drifts through a single day in Korea, accompanying the graduands as they move through their experience. While the narrative unfolds over the course of one day, it also traces Korea’s transformation over time. As the journey progresses, more graduands appear on screen—what begins as a small group gradually expands into a larger gathering, reflecting how participants come together in Korea and deepen their global community.
The video opens at dawn with scenes that evoke the historical foundations of Korean society. The tolling of the bell marks the beginning of the day, carrying a sense of ritual. A temple, quiet moments shaped by tea culture, and the surrounding landscape create an atmosphere of calm rooted in tradition, which continues to inform the present.
A walk along historic fortress walls leads toward Korea University, where past and present converge through education. Students engaged in active discussion bring this exchange of ideas to life, grounding the transformation in lived experience.
By midday, the setting shifts into a traditional market, where food comes into focus as a central part of everyday life. It conveys the warmth and vitality of Korean culture, as well as a belief that energy and resilience begin with a shared meal.
The city then opens into a broader cultural landscape. A hanbok experience in Bukchon leads into Gyeongbokgung Palace, while landmarks such as Namsan Tower, DDP, and the National Museum of Korea come into view, placing tradition alongside contemporary life.
As the scene moves into Gangnam, the music shifts, signaling a transition to a more dynamic and energetic side of Korea. Gangnam represents a center of K-pop culture. In Seongsu, a vibrant and trend-driven neighborhood in Seoul, spaces such as Olive Young and photo booths capture contemporary lifestyles, offering a glimpse of Korea’s presence at the forefront of global trends. The day winds down at the Han River with chimaek (fried chicken and beer).
As evening falls, graduands engage across different groups, and a shared sense of community begin to take shape—expressed through Korea University’s cheering culture and a K-pop performance.
In the final sequence, 33 butterflies representing CEMS member schools rise into the sky and transform into stars, capturing a shared celebration and bright future that lies ahead for the graduates.
The video is primarily created using AI-generated imagery, combined with selected live-action footage. Viewers are invited to notice the contrast between generated and real-world scenes.